Why you really need an exclusive agent to sell your property

Many property sellers don’t like to sign an exclusive agreement with an agent.

Typical reasons we hear are

1. Then, there will be more agents working for me and I can get a higher price << our reply — not correct, because these agents may not act solely in the interest of getting the highest price for you
2. I’m worried he doesn’t spend time and effort on my property and if the property is still not sold after 2, 3 months, I am still tied down by the exclusive agreement and can’t list with other agents << our reply — correct, and that’s why you can sack us at any time if you are not satisfied with our service
3. I can save on the commission by selling the property myself << not correct — because majority of buyers are brought in by an agent and the agent will still get commission from you
4. What’s so difficult about selling a property? It’s just advertising, answering phone calls and going to open the house << half correct — you need the time, effort, knowledge and experience to do the whole process correctly, one wrong move could prove “fatal” to the deal

A good, reliable and professional property agent will not only get a higher price for the seller in the shortest time but also with the least amount of hassle for the seller.

By signing on exclusively with one agent (but do make sure he or she is a good, reliable and professional property agent), a seller will get to enjoy these benefits

1. The agent’s and agency’s network of in-house agents and co-broke agents who are specialists in the particular market segment
2. Getting featured, enhanced ad placements for marketing – website, flyers, e-newsletters, newspaper ads, etc
3. Much more awareness and buyer traffic for the property than if the seller tries to d-i-y
4. A professional’s skill in selling benefits to potential buyers – sales techniques, targeting the correct group of buyers, ad copywriting, pricing and negotiation
5. A professional to solely protect seller’s interests – getting the best price for the seller, otherwise the buyer’s agent will aggressively try to reduce the seller’s price in order to get maximum savings for buyer
6. A professional’s objectivity in the negotiation process – not being emotionally involved, staying focused on the purpose – getting the best price for the seller
7. Hassle-free selling – the agent handles everything – from valuation to marketing to conducting viewings to negotiating to document processing to liaising with banks and lawyers to handover
8. Ability to transfer the stress of selling to the agent and have fun pressurising the agent to show results

Now, if you are convinced about why you really need an exclusive agent, exclusively to sell your property and look after YOUR interest, let us tell you how we benefit you;

1. Acting as your exclusive agent, we will have the confidence to market your property aggressively – your property will receive much more attention from agents and potential buyers, receiving more newspaper placements, featured ad placements in website and other marketing materials
2. As your exclusive agent, we will make sure you get to spend more time with your family, on your work, with your friends, rather than be busy with the property
3. Working as your exclusive agent, we will put in 100% effort on your property, ensuring all viewing requests for your property are given top priority in our daily schedule
4. Our commission fees schedule will be given to you BEFORE you sign the exclusive agreement with us and it will fair and yet flexible (“attractively incentivised” to ensure we work doubly hard on your property, and ensuring you get the best price for your property)
5. Our exclusive agreement will have an “escape clause” for you – if at any time you are not satisfied with us, you are free to terminate the contract immediately

Contact a good, reliable and professional property agent today, or you can submit your property details and I will be in touch with you shortly.